Positivity and gratitude
The one-to-one session commenced with the facilitator conveying the company’s gratitude to the participant for their contribution. Later in the process, the participant was also invited, through the facilitator, to express their own appreciation to colleagues should they wish to. This opportunity for the expression of gratitude was not expected and was unanimously welcomed.
The practice of beginning each conversation with an expression of gratitude for an individual’s specific contribution, seems to have set a positive tone for the conversation that followed:
I thought it might be about kind of negative things. But actually, I was really pleasantly surprised that the nature of it was very positive and I thought that was a really good thing. (SO-A04)
1Another commented:
I was really pleasantly surprised at the line … of questioning. It was a positive line of questioning. ‘How do you think you have contributed to the role?’ ‘What do you think you could do in the future to …? So, I think it felt, as a freelancer, very thought-provoking. But also positively thought-provoking. So I was very impressed with that. (SO-A05)
Facilitators also commented positively on it being ‘a really nice way to put them [freelancers] at ease, knowing that there’s no secret agenda to this’. Another said:
It’s gone down very well, because they’ve probably never been thanked before, so that is a really nice thing—it’s a really nice part of it! (SO-BB4)
Yet another reflected:
The appreciation—it goes a long way. I realise that … since I’m having more of these conversations, they’re shocked. That’s the first reaction I get is that they’re shocked.’ (SO-CC4)
The facilitator’s offer to convey thanks to other people with whom the participant had worked had also been widely taken up, sometimes extensively. Commenting on one of these conversations, the facilitator recalled being given ‘a long list like the Oscars!’ (SO-AX3). One participant commented:
[It] felt nice to share what was positive about specific people in the team, because—well, I just think not enough people get told that they’re doing something really good, that’s made such a difference to someone’s experience. And that’s always worthwhile sharing. (SO-A07)
The expression of thanks on behalf of the company created space for reciprocal acknowledgment and gratitude. Crucially, by signalling that the efforts of individuals were noticed and valued, such exchanges were clearly perceived as a tangible form of organisational support.
Feedback from the company
The option to receive feedback from the company as part of the Supportive Offboarding conversation was widely taken-up and had been a new experience for most participants, typically remarking that ‘to finish a job and actually get some feedback’ (SO-A04) was a novelty:
You do a project and then you’re off, and your only feedback really is if you get booked by the same company again and you’re like, ‘oh, I must have done something well’ [laughs]. (SO-B09)
Where feedback had been requested (and been provided in a timely way by the production team), the facilitator conveyed it in the role of a neutral intermediary: someone focused on fostering constructive discussion rather than serving necessarily as a spokesperson for the feedback.
It was clear that feedback mattered a great deal to people. Participants expressed profound relief simply in having their competence affirmed. By contrast, absence of feedback creates insecurity. This was evident from remarks made not only by the young and inexperienced, but by seasoned operators. Despite being highly skilled and well regarded, one participant described in some detail what he referred to as his ‘imposter syndrome’ and his relief and reassurance at being told how much his contribution was appreciated.
This thirst for feedback extended to critical feedback, so long as it was constructive:
I love feedback, even when it’s critical, if I know that it comes from a good place—it’s constructive—because I want to be doing the job right, and if you can tell me early what isn’t satisfactory about it, then I can fix it. (SO-C03)
Contrary to early fears, feedback did not appear to be too difficult for facilitators to obtain, although, in a couple of cases, it had not arrived in time. Even so, it varied in quality and substance. It was often overly brief and sometimes superficial. It seldom contained great surprises for the recipient, and in most cases it had simply ‘confirmed a few things …’ (SO-A01) or ‘just cemented that what I’ve been doing, I’ve been doing well’ (SO-B13). In some cases, however, feedback had been highly specific and personalised:
I got feedback on how I handled a particular guest mentor who’s been a bit difficult, and I think that specific kind of feedback is always helpful because it’s kind of like, ‘OK, I did handle that situation good, even though it was a difficult one.’ (SO-B14)
Another reported:
I had some comments on improving my confidence to talk to senior people on the team and the execs. So, I think going forward, I’ll have that in the back of my mind. … It’s good to know it because I’d rather know so that I can work on it. (SO-B09)
Feedback was especially appreciated by participants in these cases where it had been specific and personalised. Nevertheless, all feedback had been welcomed, and any feedback was preferable to none. Typically:
It didn’t go into immense detail. It was just sort of headlines about, you know, being professional, working well as a team. And that’s all you can ask for really, as a freelancer. To know that you did your job to the best of your abilities and that there were no complaints at the end. (SO-A04)
Although the offer of feedback was made to all participants, it had not always been taken up. This was sometimes because of an oversight or lack of engagement in the process on the part of the participant, and sometimes for other reasons. Those in more senior roles were notably less inclined to ask for feedback knowing it would have come from peers, or people whose opinions they felt they already knew, or who (they thought) might be too busy to give it the necessary time. A number of those who had declined the offer, however, were clearly conflicted about having done so:
I’m desperate for feedback! I say it all the time. … I would love to have some kind of structured feedback… . (SO-A08)
Another said:
I guess at the time it didn’t necessarily feel like something that I needed, but on reflection, I feel like in the future I would. (SO-B06)
Whether or not people asked for feedback, the proactive offer of feedback had been noted and appreciated. This was particularly so by those who said they would have been reluctant to ask for it themselves.
Participants were asked their thoughts about their feedback being delivered to them by someone who had not been closely involved in their project. Many were ambivalent on this point but thought it to be of equal value to the alternative:
I think if I did have this conversation with someone on the team, that would have also been useful. It just would have been a very different conversation. (SO-A01)
Another participant reflected that a third-party conversation like this ought to complement, rather than be an alternative to, a team debrief. In at least one case, it was the conversation with the facilitator that had directly prompted a subsequent conversation with the line manager:
… after the chat, I went and spoke to my boss and we had a little catch-up about it, so I did kind of get both versions, if that makes sense. … Because I wouldn’t, naturally, maybe have the confidence to go and ask ‘hey, please give me feedback on what I’ve done’. Whereas this kind of sparked that conversation. (SO-B09)
The facilitation of a third party in the feedback process did seem to add symbolic value to the conversation, indicated by comments such as:
it was really lovely having them read what she had said about me, to me. (SO-B10)
Another commented:
it was good to just hear it and also hear it from someone else. (SO-C06)
Overall, then, although not everyone requested feedback, there was an overwhelming consensus that the offer of feedback was welcome, and when given, it was seen as meaningful, irrespective of its quality:
… for them to, like, write it and say ‘look, I’ve noticed it—we see you, and we see that’—that was quite validating. (SO-B12)
Any and all feedback was better than none. Or as one participant put it:
It was just nice to get it, full stop! (SO-B14)
The career focus
Since freelancers rarely have the chance to discuss their career aspirations, another opportunity to demonstrate organisational support was the space to reflect on how their recent experiences may relate to their longer-term career aspirations. This opportunity to discuss careers and development needs was widely welcomed, although a few participants expressed mild disappointment about the limited time available. This part of the conversation was necessarily brief and was intentionally framed not as career counselling, but rather as an opportunity to provide a listening ear with occasional insights or tips drawn from the facilitator’s own experience, and, where appropriate, the offer of introductions:
I think it was really useful. And to hear from someone who has also a quite different experience to me, I think was very valuable as well. And you know, there was a couple of people who he pointed me in the right direction to in Fremantle, who I might not have known about. (SO-A08)
This aspect of the intervention, then, was generally thought to have been ‘very helpful and positive’ (SO-B03):
As a freelancer, sometimes you feel like it can be quite a competitive industry. But to have somebody to sort of say ‘no, no, I think you’re doing the right thing’ and from a personal perspective, ‘I know people that have done this’ or maybe signpost courses and other sort of areas that I could look at in the future—I thought that was really helpful. (SO-A04)
For the more junior participants, the practical aspect of this career-related part of the conversation was especially appreciated:
[It was] really good, to get tangible feedback of what can I actually do, rather than just go, ‘oh, you should see if they’re hiring!’ because I’ve tried that and no one replies to my e-mail so I don’t know what to do! So, getting actual ‘I will cc you with this person’ or ‘send you a link to this course’ is really helpful as practical steps. (SO-A07)
Not all conversations included this kind of practical support. In many cases, this aspect of the intervention had consisted of little more than a few minutes of attention, recognition, and affirmation. Nevertheless, it was clearly perceived as supportive as an offset, at least notionally, to the endless pressure simply to land the next contract:
First and foremost, at the top of my head, is ‘at the moment, where’s my next contract coming [from]?’ Where’s the money coming for the mortgage? Rather than—realistically—where do I want to be in five years-time? (SO-B05)
It is this ongoing need to find work in the form of the next contract that acts as a disincentive to reflect on longer-term aspirations:
I think, so often, I’m not really thinking long term. I’m thinking ‘ohh God, my contract finishes in a week and I just need to find work!’ (SO-B09)
Hence, to be asked direct questions about their broader career trajectory was seen as valuable:
I think, day-to-day, we’re often in this industry so busy thinking about the production and focusing on the needs of production, that we don’t necessarily take much time to consider our own circumstance and our own career development. I think it’s quite difficult to build that into our day-to-day. And so, I think I found the pause—having a moment to pause and think and reflect on it, really, really useful. (SO-A04)
Here again, then, it was the novelty of this experience that participants noted.
Feedback for the company
As with other aspects of this intervention, there had been initial surprise at being invited to provide the company with feedback, with comments like ‘I hadn’t been asked that question [before]’ (SO-B08) and ‘it doesn’t happen often, if at all …’ (SO-B09). This had led to some initial scepticism:
I think initially … I was like ‘oh this is just some more corporate reputation washing or something’. … That’s my initial reaction. But I think I did—partly because I heard that there was a more junior member of the team who did it and said they got something out of it … that did make me think that maybe I should at least engage with this a bit better …. (SO-B02)
Despite such initial misgivings, feedback in most cases had been positively constructed by participants, often involving comparisons of the company’s processes or practices with those of other employers they had worked for:
I just said some stuff that had happened at previous companies which hadn’t happened at this company, and thought maybe that’s a way to approach things. (SO-B05)
Another commented:
… it wasn’t necessarily that I had anything kind of massive to contribute, but there were a few things that I thought, from experiences with other companies, that might be quite useful. You know, certain working practices when I’ve worked with other companies, and I was like ‘actually that would be quite handy if that happened at Fremantle’. So hopefully it felt like I could contribute those ideas and they might have an impact on other employees further down the line. (SO-A04)
Several facilitators commented that this part of the conversation had yielded some particularly useful insights and suggestions. Reporting on feedback given by one participant, the facilitator commented:
[The colleague] was very honest in a very constructive way about some of the challenges she faced, as well as the things that she obviously enjoyed about working on the project … . [She] talked about some of the ways that systems could be made easier and just improvements [to] our workflow basically, based on her own experience over at ITV previously. So that was very helpful for me personally, because it’s something that we can actually address and incorporate into future series. (SO-BB1)
Whether or not facilitators had felt empowered to take specific action in response to matters raised, there was thought to be value simply in being able to express a view or concern. Support was perceived to reside in the act of being heard:
I’ve been able to let go of a few things I’ve been thinking about in that I’ve told someone now, so I don’t have to mull over—I don’t have to ruminate over that anymore. Even if nothing really comes from it. (SO-B02)
Nevertheless, there was evidence of some caution and even self-censorship, in this part of the conversation. There were comments like:
I didn’t want to be saying the wrong things. (SO-B05)
As one participant said:
… you don’t want to be seen as being—you know, wrongly—you don’t wanna be seen to be ungrateful or causing a stir as a freelancer, because I think you—and especially in the current climate—you’re acutely aware that these are the people that are hiring you. [And someone who is] moaning a lot, you don’t wanna hire them. (SO-B07)
Another explained:
I just thought, I don’t really wanna be that guy. I don’t wanna be negative. I’ve got a good relationship with [the talent manager]. She’s great! … I don’t know how I would have addressed [a particular issue they had chosen not to raise] without feeling super-awkward. (SO-B13)
People were worried that they might be misunderstood, thought to be ‘making a fuss over nothing’ or creating problems. There was a concern about seeming negative to people one might still be working with, or would need to work with in the future, or whose feelings one didn’t want to hurt:
… you know how hard everyone else works and you don’t want to come across as critical. Especially when you’re so junior to someone senior, and you know that they’re dealing with challenges from the execs and the channel and legal and all those sorts of things. You don’t want to come across like a junior just whining about the things that were hard. (SO-A01)
Yet, despite some self-censorship of this kind, most participants reported having taken the opportunity to provide some form of feedback to the company, and this was generally felt to have been a positive experience:
It felt really good to share what I found good about the company with the hopes that that was something that they’d know benefited people and potentially would continue with or, you know, try to continue funding etc etc. (SO-A07)
Concerns that this aspect of the intervention might raise serious personnel issues, proved to be unfounded. On a couple of occasions where this might have been the case, the matter was already being dealt with by the company’s HR department. Generally, any problems raised had, as one facilitator put it, been ‘really easy stuff to fix’. (SO-AX4)
Participants considered the ‘third-party’ position of someone located outside the ‘bubble of production’ (SO-A05) to be essential when it came to their giving the company feedback, with none of the ambivalence expressed when asked about receiving feedback. One participant explained this in terms of ‘our own strange quasi-social/work relationship’ (SO-B02) that tends to muddy these kinds of conversations when they are within teams. Another said:
… when you [give feedback directly to] a producer who is kinda like your employer, you know, it’s a huge risk on yourself. We talk about all these horrible things that have happened in this industry … but if you have a third-party person, you know, it feels a lot safer …. (SO-C03)
Participants clearly wanted facilitators to be ‘a step away from the project’ (SO-B10) but still have a level of knowledge about the show (or at least its production processes more broadly). A facilitator needed to be someone that represented ‘a different perspective’ and to whom it would be ‘easier to be honest’, thereby providing a listening ear for ‘stuff I wouldn’t say to my immediate team’ (SO-B05), but at the same time, not so far removed that it would ‘feel like I was explaining something alien to them.’ (SO-B10). Three different approaches to arm’s-length facilitation were tested: first, with someone from a different part of the organisation; second, with the talent management team; and third, a member of the HR team. Each approach seemed to work, although factors such as personality, career background, and experience make it difficult to draw reliable conclusions about any correlation between facilitation effectiveness and role. The talent team seemed to occupy the strongest position, deeply knowledgeable about the show and its needs, yet entirely removed from the production process. They also had the advantage of being people who most freelancers were keen to talk to:
… as a freelancer you wanna be speaking to those people … because those are the people who are potentially going to give you jobs, and keep you in mind, and are aware of the different roles and stuff coming up across a massive company like Fremantle. You don’t want there to be stuff lost in translation. (SO-B07)
By the same token, the talent team found the process to be valuable to themselves, providing them with an idea of how productions had gone: helpful information they otherwise may not have been party to.
The request for feedback, then, was perceived as organisational support by freelancers in terms of the opportunity to get things ‘off one’s chest’ and in being encouraged to feel that one’s opinions counted and one’s voice was being heard:
I felt like my voice was really valued and they were really taking on everything that I was saying. (SO-B03)
Facilitators had conveyed a sense of genuine interest in the participants’ feedback (be it positive or negative) and this had been appreciated:
… they do want to listen to us, and they do want to know what kind of feedback we have so they can, you know, try and make things better … . (SO-B08)