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A capitalist contest: the AI industry v. the creative industries

Open ORCID profile in a new windowRobin Mansell*Robin Mansell*

Robin Mansell FBA is Professor Emeritus, Department of Media and Communications, London School of Economics and Political Science. Her research addresses media and communications regulation and policy, digital platform governance, privacy and surveillance, and the political economy of innovation in digital technologies. Her books include the Handbook of Media and Communication Governance (co-edited with M. Puppis & H. Van den Buick, 2024, Edward Elgar), Advanced Introduction to Platform Economics (co-authored with W. E. Steinmueller, 2020, Edward Elgar) and Imagining the Internet: Communication, Innovation and Governance (2012, Oxford University Press).

r.e.mansell@lse.ac.uk

Abstract

This paper examines whether artificial intelligence industry developers of large language models should be permitted to use copyrighted works to train their models without permission and compensation to creative industries rightsholders. This is examined in the UK context by contrasting a dominant social imaginary that prioritises market driven-growth of generative artificial intelligence applications that require text and data mining, and an alternative imaginary emphasising equity and non-market values. Policy proposals, including licensing, are discussed. It is argued that current debates privilege the interests of Big Tech in exploiting online data for profit, neglecting policies that could help to ensure that technology innovation and creative labour both contribute to the public good.

Keywords

artificial intelligencecopyrighttext and data miningcreative industriessocial imaginaryinnovationpublic goodBig Tech

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Article commentary

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A capitalist contest: the AI industry v. the creative industries

Open ORCID profile in a new windowRobin Mansell*Robin Mansell*

Robin Mansell FBA is Professor Emeritus, Department of Media and Communications, London School of Economics and Political Science. Her research addresses media and communications regulation and policy, digital platform governance, privacy and surveillance, and the political economy of innovation in digital technologies. Her books include the Handbook of Media and Communication Governance (co-edited with M. Puppis & H. Van den Buick, 2024, Edward Elgar), Advanced Introduction to Platform Economics (co-authored with W. E. Steinmueller, 2020, Edward Elgar) and Imagining the Internet: Communication, Innovation and Governance (2012, Oxford University Press).

r.e.mansell@lse.ac.uk